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Ever wondered how to choose a face serum? We got you.

Whether you’re starting a new skincare routine, or have a pretty good idea of what the best skincare routine for you looks like, face serums are usually a point of confusion. But don’t worry, we’re going to break it down for you.

Face serums may be considered extra credit for skincare newbies, but they are a great way to introduce additional skincare benefits to any routine. We recommend applying your serum after cleansing and toning but before your face moisturizer. In our opinion, the best face serum strategy is to use at least one in the morning and at least one at night, so you’re tackling your skin concerns around the clock.



Glow Cycle™ Retin-ALT Power Serum is like the kitchen sink of age-fighting skincare. It’s made with bakuchiol, a natural retinol alternative, and targets fine lines, wrinkles, dark spots and pores. Plus, with AHAs and Edelweiss stem cell, it helps firm the skin. Glow Cycle was made to be used during the day, and its pearlized lavender tint instantly brightens and helps create a glowing canvas for makeup. Of course, if you want, you can use this potent face serum at night (we recommend pairing it with Goodnight Glow™ Retin-ALT Sleeping Creme—we call them the Power Duo for a reason!).


Truth Serum® is iconic, and with good reason. It’s one of our best skin brightening products. Like a daily multivitamin for your skin, this face serum is made with our True-C Complex™ and boosted with collagen. Truth Serum is one of Ole’s first formulas, and remains our best face serum for brightening, firming and all-day hydration. Plus, with its silky texture and energizing citrus scent, this face serum is like sunshine in a bottle for an addictively indulgent experience. If you are someone who likes layering serums, we recommend applying Truth Serum before Glow Cycle.



Tell dullness to bounce with this powerhouse serum. Banana Bright™ Vitamin C Serum contains Ole’s highest concentration of vitamin C for daily use. It combines three Ole Glow® icons—vitamin C, exfoliating acids and banana powder-inspired pigments—to help instantly brighten, firm, reduce the look of dark spots, pores and wrinkles and defend skin against pollution, while delivering a sensorial experience you’ll love. And, this vitamin c and hyaluronic acid serum helps reinforce skin’s moisture barrier.




Put uneven texture, dark spots, fine lines and wrinkles to bed:Dewtopia™ 20% Acid Night Treatment does the work while you sleep. Packed with a powerful 20% acid blend, this AHA serum improves skin texture to reveal a significantly smoother, renewed, brighter complexion. And, it helps replenish skin with aloe juice, birch sap and cotton water.

Have you tried using these face serums? Which is your fave? Share your pics with us on Instagram and tag us using both #OleGlow @olehenriksen!