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Ever wondered how to choose a face serum? We got you.

Whether you’re starting a new skincare routine, or have a pretty good idea of what the best skincare routine for you looks like, face serums are usually a point of confusion. But don’t worry, we’re going to break it down for you.

Face serums may be considered extra credit for skincare newbies, but they are a great way to introduce additional skincare benefits to any routine. We recommend applying your serum after cleansing and toning but before your face moisturizer. In our opinion, the best face serum strategy is to use at least one in the morning and at least one at night, so you’re tackling your skin concerns around the clock.



Glow Cycle™ Retin-ALT Power Serum is like the kitchen sink of age-fighting skincare. It’s made with bakuchiol, a natural retinol alternative, and targets fine lines, wrinkles, dark spots and pores. Plus, with AHAs and Edelweiss stem cell, it helps firm the skin. Glow Cycle was made to be used during the day, and its pearlized lavender tint instantly brightens and helps create a glowing canvas for makeup. Of course, if you want, you can use this potent face serum at night (we recommend pairing it with Goodnight Glow™ Retin-ALT Sleeping Creme—we call them the Power Duo for a reason!).


Truth Serum® is iconic, and with good reason. It’s one of our best skin brightening products. Like a daily multivitamin for your skin, this face serum is made with our True-C Complex™ and boosted with collagen. Truth Serum is one of Ole’s first formulas, and remains our best face serum for brightening, firming and all-day hydration. Plus, with its silky texture and energizing citrus scent, this face serum is like sunshine in a bottle for an addictively indulgent experience. If you are someone who likes layering serums, we recommend applying Truth Serum before Glow Cycle.




If you want to wake up to a more even and luminous complexion, then you need Invigorating Night Transformation™ Gel in your life. Loaded with a concentrated multi-source alpha hydroxy acid (AHA) complex—including glycolic and lactic acids—and microalgae, this multitasking face serum smoothes skin tone and texture, brightens and reduces the look of fine lines and wrinkles. The cooling gel texture is lightweight to absorb quickly, so you can catch some zzzs and wake up glowing.

Pure Truth® Youth Activating Oil isn’t technically a serum, but it’s a great way to add extra hydration to your routine. This face oil instantly restores and deeply nourishes as it brightens the complexion. It’s made with naturally derived pure rosehip fruit oil, an ingredient Ole has been using at his spa for decades. And, because of minimal processing to preserve efficacy, its color varies from natural golden-orange to red, depending on the harvest.

Have you tried using these face serums? Which is your fave? Share your pics with us on Instagram and tag us using both #OleGlow @olehenriksen!